Holland America Cruise Line
Billboard on Board
Capabilities
Concept/Media Development
Custom CMS
Experience Design
Scripting/Editing
Billboard on Board
Dueling pianos, Billboard hits, and video trivia combine to make Billboard on Board one of the most popular live music and entertainment brands on the Holland America fleet. We worked with multiple stakeholders to create a high-end experience that proves mixing content can be as easy as mixing a cocktail.
While live performers entertain guests, synchronized Billboard-branded video snippets display music trivia plus Billboard stats by artists like The Temptations, Martha and the Vandellas, and Frank Sinatra.
We built a custom content management tool to orchestrate this collage of sound and visuals on the high seas easily, reliably–and often without internet connectivity. The platform’s drag-and-drop, templatized interface lets the crew efficiently create a unique, and visually appealing, show every time and without extensive training.
In between acts the content management system automatically generates trivia challenges to keep guests entertained and the party going.
