WWE Experience Riyadh
Become a Superstar
Capabilities
Software Development
UX/Visual Design
Concept/Media Development
Digital Takeaways
Become a Superstar
In this high-end, multimedia experience visitors create and perform their own iconic WWE Superstar walk-on moment. It’s a powerhouse of a production designed specifically for Riyadh that runs smoothly, on its own, and with a high throughput–1 guest every 15 seconds–from half a world away.
Secret Identity & Team Draft
Visitors use bilingual, WWE-branded digital kiosks to input their Superstar name. If they need help they can generate a name by spinning wheels pre-populated with brand-aligned verbiage and combine the results to create their alter-ego alias.
Elaborate montages depict the visitor’s backstory, placing them in the grand lineage of WWE lore and creating a rich and inviting experience for fans and newbies alike.
Visitors further customize their experience by choosing their own fonts, colors, background aesthetic (including Riyadh-specific graphics) and walk-on music from hundreds of variants.
Superstar You
Cue the lights, power-on the fog machines, roll cameras; this is the moment when visitors’ personalized elements dramatically combine to turn their WWE walk-on fantasy into a reality. They become the star of their own experience and the experience couldn’t happen without them–that’s real immersion.
A multi-camera set-up captures each walk-on. In the brief moments while visitors exit the stage, the footage is digitally edited and automatically pushed to a video vendor for purchase and sharing, creating a value-added moment for visitors and the WWE alike.
