WWE Experience Riyadh
Become a Superstar
Capabilities
Software Development
UX/Visual Design
Concept/Media Development
Digital Takeaways
Become a Superstar
In this high-end, multimedia experience visitors create and perform their own iconic WWE Superstar walk-on moment. It’s a powerhouse of a production designed specifically for Riyadh that runs smoothly, on its own, and with a high throughput–1 guest every 15 seconds–from half a world away.
Secret Identity & Team Draft
Visitors use bilingual, WWE-branded digital kiosks to input their Superstar name. If they need help they can generate a name by spinning wheels pre-populated with brand-aligned verbiage and combine the results to create their alter-ego alias.
Elaborate montages depict the visitor’s backstory, placing them in the grand lineage of WWE lore and creating an equally rich and inviting experience for fans and newbies alike.
Visitors further customize their experience by choosing their own fonts, colors, background aesthetic, including Riyadh-specific graphics, and walk-on music from hundreds of variants. This next-level creative control lets them realize their unique vision for their Superstar moment.
Superstar You
Cue the lights, power-on the fog machines, roll cameras; this is the moment when visitors’ personalized elements dramatically combine to turn their WWE walk-on fantasy into a reality. They become the star of their own experience and the experience couldn’t happen without them–that’s real immersion.
A multi-camera set-up captures each walk-on. In the brief moments while visitors exit the stage, the footage is digitally edited and automatically pushed to a video vendor for purchase and sharing, creating a value-added moment for visitors and the WWE alike.
