A DEEP DIVE INTO IMMERSIVE LEARNING

Digital Towers, Touch Table, and Interactive CMS

SAP REGULATED INDUSTRIES

We created an interactive space to enthrall SAP visitors with targeted and meaningful experiences.

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Digital Towers

Guests are surrounded by three digital towers displaying ambient visuals, curated from a mix of existing and newly-developed assets—including animation, branded content, photography, and video elements.

The towers are networked together and operate as a complete content delivery system.

Touch Table

For guests inspired to go deeper into data, the SAP Touch Table offers a high-tech dashboard, opening windows of exploration into key case studies, partners, and data from physical locations.

Visitors can tap any state to reveal a high-tech dashboard of SAP’s presence in the state: number of SAP employees, customers, partners, investors, and other key statistics. They can also send resources of interest directly to their email address in real-time.

CMS System

SAP can make changes to content for the towers and touch table at any time— thanks to an interactive CMS. They can add videos, photos, and logos, customize on-screen copy, and input other key details without additional programming required.

SAP can adjust the display for any event, using the three pillars as separate elements or a single content system.