As live performers entertain guests behind dueling grand pianos, synchronized screens display information about the recording artists whose work is being performed live, presented in the style of the Billboard brand along with facts about its chart history and mission.
Billboard wanted a way to create hundreds of unique music videos to accompany live performers entertaining guests behind dueling grand pianos.
When performers are not on stage, a trivia challenge engages passengers with questions about their favorite musical artists.
We deployed our ARC custom content management system to generate these automatically.
During the performance, synchronized screens display information about the recording artists whose work is being performed, presented in the style of the Billboard brand.
ARC System
The ARC system enables both the live show and the trivia challenge to be easily editable by crew members.
